02 Aug Optimizing the HREF Tag Content – SEO
Optimizing the HREF URLs
When you look at HREF URLS the url itself can be either a full URL or what we call Relative. Relative means “/page-name/”. Non-relative links are like https://seoturbobooster.com/page-name/. But remember Google crawls this page and every piece of this URL and tags contributes to content. When I build websites I typically would use relative. Notice if you use longer URLs, you get more content into the page, especially content which is cornerstone or keyword-based, like in the domain name. Now, a clever thing you can do is add on extra stuff to a URL that the website ignores. Take for instance /page-name/. You could add something like this to a URL /page-name/?extra_seo_stuff=turkey-stuffed-with-bread-crumbs. Think about that. What that does is send to your website an extra variable called extra_seo_stuff with the extra turkey-stuffed-with bread-crumbs. That extra content is not visible to Google, but it is used by the search engines as in-page content.
This excerpt is from 113 Guerilla Marketing Techniques, Actional Tips, Tricks and SEO Hacks by Dan Gudema of SEO Turbo Booster.