21 Jul SEO – Meta Description
This is a short description of the web page. If you don’t add this, Google will just use the first lines it finds in your web page content. This is your value proposition line when people are searching on Google. The title catches a person’s eyes and has keywords that match what they are looking for. The meta description needs to have some of that, but it also should try to convey some reason why this is the best website. Using things like Top, Best, Most, or something eye-catching can be useful in getting attention from viewers.
This excerpt is from 113 Guerilla Marketing Techniques, Actional Tips, Tricks and SEO Hacks by Dan Gudema of SEO Turbo Booster.