14 May 12 Important SEO Targets For Startups
I’ve been giving an SEO (Search Engine Optimization) presentation in several different forms over the past 3 months that keeps evolving. Each time I give this presentation it is for a different type of listener in the audience, a different level of SEO experience per person and in some cases the listeners are just learning what this SEO thing is all about. Often that person is running a startup.
One of the presentations was to a WordPress Group that wanted to learn more about SEO as it relates to WordPress. One was an SEO Master Class, which means there are some serious SEO marketers in the audience. Just to be clear I am what they call a Tech SEO expert. There are really 3 areas of SEO experience today, Tech, Content-Marketing and Local. There are probably more than that, but this will show you at least where I sit. I am a Tech part of SEO. That just means I don’t focus on Blogging, Backlinks or Google My Business (GMB). And there is always more.
So, I always start the same way at my speaking events. Depending on who is reading this, there are different levels of skill-sets involved, and the complexity behind SEO is growing every day. The first question is always what is your experience? Do you know what SEO stands for? Search Engine Optimization.
- Are you a web marketer?
- Are you a web developer/programmer?
- Are you a blogger?
- Are you a small business owner, own a physical storefront and curious on the subject matter?
Either way, there a ton of resources out there about SEO on many different websites, including hosting, domain names and other places. You can go off to these websites and read this stuff. I am just trying to get it all nice and tidy in one place to know what to even look for or be knowledgeable.
More specifically I am writing to the startup founder, who is about to embark on trying to promote their baby.
In particular, I feel for startups because often, even with the greatest advice from advisers at incubators from Silicon Valley to Manhattan, they seem to leave SEO off the list of things you need to do, like it is an afterthought.
SEO is a painful afterthought for Startups, because those same advisers really often don’t understand the bootstrap world I come from, where you are never getting a PPC budget, a Youtube budget, a budget in general. Who thinks they are getting a budget? Only a well-funded, cushy startup, silicon valley startup with free lunches and free this and that and a budget would blow the first $12 million without getting a visitor to a website or mobile app? That’s because common knowledge is not always so common, and everybody in Silicon Valley thinks they are the center of everything. They are not the center of everything, but they are the center of capital and spending it like drunken sailors!
So this list of must do things for SEO comes from my recent presentations. I am sure there is something out there, beyond this that I am missing, because there are 100 other SEO things you could be doing beyond this list…It is just a starting point. I also am aware this is very basic SEO, so kind of boring to SEO experts, but it is still important.
- Page Titles. I can’t get it all the nuances here, but let’s just say your web pages (yes, you need more than 1), need good page titles, that don’t start with “Home”.
- Meta Description. There needs to be a meta description or Google just finds the first content on a page to show on a Google Search.
- URLS Matter. This means the wording in the website addresses or permalinks matter like: http://startuppop.com/the-words-in-this-url-matter/ Google likes the URL having content in it.
- Canonicals Are Important. First question I get is what is a canonical? The answer is, it is the URL of the 1 and only web page that should get indexed to avoid duplicate content getting indexed. This is a meta tag.
- Open Graph Metas are critical for social. Basically these are Meta tags that are for OG (Open Graph) or Twitter or Facebook that tell the social engines what text and image to “share” when the web page is shared.
- Sitemap. A lot of sites seam to have forgotten that customers sometimes need to see the bigger picture, especially on complicated sites. And I still feel Google likes to crawl these sitemap pages.
- XML Sitemap. You need to generate an XML Sitemap for Google Search Console and submit it. This can be done by anybody, but you need a program like Yoast to generate it. If you are not using WordPress, you may need an expert to do this.
- Rich Snippets. For those who have not implemented a Schema.org or Rich Snippet coding, it is time to look this up and understand that Google formats stuff in searches based on the rich snippets (for the top searches).
- Mobile First. Google today is all about mobile friendliness. That means that your site must be google friendly. One way to find out is the Google tool: https://search.google.com/test/mobile-friendly.
- Speed is Important. There are a dozen methods to make your site faster. And to be honest, all those plugins and stuff you use can bring the speed down. Start with a good test. I like this one: https://www.webpagetest.org/
- Events Are Tops. I have been in the event biz for over 15 years and can tell you that Google loves the combo of Geography, Places, and Dates and Times. It can send your event to the top of searches.
- Geography Pages Rock. Getting high in the Google Search Results by way of Geography is simple to explain. Your content that is geo-encoded like city, state, zip within a web page are more and more impacted by Smart-Phone searches, which automatically have geo in them.
SEO Turbo Booster is a product we have developed that can improve your Google Search Results. This is a software solution, not an agency or SEO consulting based solution. We are in the first year of operations and are taking on mainly SEO consulting, resellers, agencies and sometimes customers. The bottom line is it works well.
If you are trying to get a multi-location based business found nationally that is our sweet spot. If you are trying to deploy highly segmented landing pages with push notification, we can do that as part of this service. Contact me at [email protected] if we need to talk. If you want to find out more about this service, contact me because it could be important. If you are an SEO agency and would like to partner with us to deliver our product to customers to make more money, then contact me. Email me if you want to learn more or go to https://seoturbobooster.com.
Have a great day. A few events to take note of. I will be running a tech startup pitch event with networking at IDC Corp in Newark, NJ next Monday, June 3rd at 5:30pm. The event is free to attend. https://www.meetup.com/tech-startup-pitch-events-north-jersey/ We are still looking for startups and sponsors.
We are running another startup pitch event on Thursday, June 20th at 6pm at Cendyn Spaces in Boca Raton, FL. This event is free to attend and we are looking for startups and sponsors for this event as well: https://www.meetup.com/tech-startup-pitch-events-north-jersey/events/261628002/
Have a great day.